Shieldryx helps Media detect Ad fraud, Fake engagement, Impersonsation and Deepfakes before it impacts revenue, using cross-platform intelligence.
Ad Fraud
Public-facing media platforms are under constant threat from ad fraud, where fake users, bots, and fraudulent identities generate false impressions, clicks, and engagement. This manipulates ad performance metrics, wastes advertiser budgets, and undermines trust in the platform's audience data. Traditional fraud detection systems struggle to differentiate between real users and coordinated fake activity, especially when bad actors exploit multiple identities across devices and campaigns.
Impact: Lost revenue, distorted performance metrics, damaged advertiser trust, platform devaluation, increased operational costs.
In 2023, global digital ad fraud was estimated to cost businesses $84 billion (Source: Juniper Research), this figure is projected to reach $172billion by 2028 driven by growth in programmatic advertising. Up to 22% of all ad impressions globally are considered invalid or fradulent.
Ad Fraud - how Shieldryx can help
Shieldryx tackles ad fraud at its root by uncovering the true identity behind every impression, click, and engagement. Using advanced cross-platform identity resolution, Shieldryx links behaviour across devices, sessions, and accounts to detect when a single fraudster is posing as many users. Unlike traditional fraud tools that rely on static signals or isolated activity, Shieldryx analyses behavioural patterns and identity traits in real time - revealing bot networks, fake engagement loops, and coordinated attacks. By scoring risk at the identity level, Shieldryx empowers media platforms to block fraudulent traffic before it skews analytics, protect advertiser budgets, and restore trust in their audience data.
Shieldryx reduces the financial and reputational damage caused by ad fraud by identifying fake users and coordinated bot activity before it impacts your platform. By correlating user behaviour and identity signals across devices, campaigns, and sessions, Shieldryx exposes fraudulent accounts that manipulate engagement metrics. This allows platforms to block invalid impressions and clicks in real time - preserving revenue, protecting campaign performance data, and maintaining advertiser trust. With cleaner analytics and fewer disputes, media platforms can reduce operational costs and confidently demonstrate the value of their audience, ultimately preventing platform devaluation and strengthening long-term monetisation strategies
With global ad fraud costing businesses $84 billion in 2023—and projected to reach $172 billion by 2028—media platforms can no longer afford to rely on surface-level fraud detection. Shieldryx tackles this financial threat by going beyond impression-level analysis to uncover the true identity behind each user interaction. By linking behaviours across devices, campaigns, and fake account clusters, Shieldryx detects when a single fraudster is generating fake impressions or clicks - often invisible to traditional tools. This enables platforms to block invalid traffic before it's monetised, dramatically reducing waste, preserving advertiser budgets, and ensuring only authentic engagement is billed. The result: cleaner revenue, higher ROI for advertisers, and a measurable drop in fraud-related financial loss.
Fake Engagement
Public-facing media platforms are increasingly plagued by fake engagement—likes, shares, comments, views, and clicks generated by bots, fake accounts, or coordinated manipulation networks. While this activity can inflate metrics on the surface, it distorts reality, misleading advertisers, corrupting algorithmic recommendations, and degrading the overall user experience. Worse still, traditional analytics tools struggle to detect when fake engagement is coming from users who appear legitimate but are part of organised fraud or influence operations. The result is skewed performance data, lost advertiser trust, and a platform experience that no longer reflects authentic human behaviour.
Impact: Misallocated Ad spend, corrupted analytics, damaged advertiser trust, brand safety risks, distorted audience insights, platform devaluation.
Fake engagement, including fake likes, shares, comments, and views, drives a significant portion of the $84 billion global digital ad fraud losses reported in 2023 (Juniper Research). It is projected that this figure will climb to $172 billion by 2028, as programmatic ad spend and influencer marketing continue to grow.
Fake Engagement - how Shieldryx can help
Shieldryx exposes fake engagement at the identity level, revealing when coordinated accounts, bots, or influence networks are manipulating likes, views, shares, and clicks. By linking behavioural signals across devices, sessions, and platforms, Shieldryx uncovers hidden patterns that traditional analytics tools miss - such as accounts with shared infrastructure, unnatural activity cycles, or recycled engagement tactics. Even when fake users appear legitimate, Shieldryx identifies inconsistencies in identity, behaviour, and network connections. This empowers media platforms to flag and filter non-authentic engagement in real time, protecting algorithmic integrity, restoring advertiser trust, and ensuring that audience metrics reflect real, human interactions. As a result, platforms maintain credibility, optimise monetisation, and strengthen long-term relationships with both users and brands.
Shieldryx helps rebuild advertiser trust by offering transparent fraud detection across our connect clients, while also reducing brand safety risks by limiting the exposure of ads to toxic or manipulated content. With cleaner engagement signals, platforms can deliver accurate audience insights, optimise their recommendation engines, and preserve the long-term value of their audience and brand.
Instead of relying on surface-level engagement signals, Shieldryx uses advanced identity resolution and behavioural analytics to detect when the same actor is generating fake likes, views, shares, or comments across different platforms and accounts. By revealing and blocking coordinated manipulation, bots, and synthetic accounts in real time, Shieldryx ensures that only authentic engagement is monetised. This not only protects ad revenue and brand integrity, but also preserves long-term platform value by restoring advertiser confidence and ensuring that performance metrics reflect genuine human behaviour.
Impersonation
Public-facing media platforms face a growing threat from impersonation, where malicious actors create fake accounts to pose as real individuals, brands, journalists, or influencers. These impersonators exploit platform trust to spread misinformation, scam users, damage reputations, or hijack audience attention. In many cases, these fake profiles are convincing enough to bypass basic verification checks, making it difficult for platforms and users to tell the difference
Impact: Trust erosion, misinformation amplification, brand and identity damage, financial scams, legal & compliance risk, platform devaluation.
Impersonation fraud is a rapidly growing threat with significant financial consequences worldwide: Over $1.1 billion lost to impersonation scams in the U.S. alone in 2022, according to the Federal Trade Commission (FTC), with similar patterns observed globally. Impersonation accounts for over 50% of reported identity fraud cases
Impersonsation - how Shieldryx can help
Shieldryx protects media platforms from impersonation using a proprietary identity intelligence engine that goes far beyond conventional fraud detection. While others rely on surface signals or static verification, Shieldryx leverages a secure, cross-platform behavioural correlation model that maps identity traits across digital ecosystems—built from exclusive data partnerships, unique identity-linking algorithms, and privacy-preserving architecture. This enables the system to detect fake accounts—even sophisticated ones designed to mimic trusted individuals or brands—by identifying anomalies and behavioural inconsistencies that only Shieldryx can see. Due to our connect client the result is early detection of impersonators before they gain traction, giving platforms a competitive edge in trust, safety, and integrity. Shieldryx isn’t just another detection layer, it’s a foundational layer of protection no other solution can replicate.
Shieldryx helps platforms protect user trust and block misinformation before it spreads. Real-time identity scoring prevents scammers from exploiting users or gaining visibility, reducing fraud losses and safeguarding brand reputation. Shieldryx also generates audit-ready risk signals, helping platforms meet legal and compliance standards while minimizing moderation overhead. The result is a safer, more authentic ecosystem that retains users, reassures advertisers, and preserves long-term platform value.
With impersonation scams contributing to billions in global losses annually, Shieldryx delivers a powerful, scalable solution to stop the financial bleeding at its source: identity manipulation. Shieldryx uses proprietary, privacy-respecting technology to link and verify identity signals across accounts, devices, and platforms—making it nearly impossible for impersonators to operate undetected. By restoring trust and ensuring only verified, human-led interactions shape engagement and monetisation, Shieldryx helps platforms dramatically reduce fraud-related costs, compliance risk, and advertiser churn—ultimately preserving global ad spend and platform integrity.
Deepfakes
Public-facing media platforms are increasingly vulnerable to deepfakes - highly realistic, AI-generated audio, video, and images that impersonate real people. These manipulated assets are used to spread misinformation, amplify scams, discredit public figures, and erode trust in visual media. As generative AI becomes more accessible, malicious actors can quickly produce and distribute convincing fake content at scale - often bypassing detection tools and content moderation systems.
Impact: Misinformation at scale, identity theft & harrassment, financial scams & fraud, platform devaluation, regulatory & legal risk, AI arms race.
The financial and societal cost of deepfakes is rapidly accelerating, driven by advancements in generative AI and the wide availability of open-source manipulation tools. Over $250 million in direct losses were linked to deepfake-enabled scams in 2022, with that figure expected to exceed $5 billion by 2030 as usage becomes more sophisticated (Source: Gartner, WEF, FTC estimates).
Deepfakes - how Shieldryx can help
Shieldryx combats the growing threat of deepfakes by anchoring identity in behavioural authenticity—not just visual content. While traditional moderation systems struggle to detect manipulated media, Shieldryx uses proprietary identity intelligence to verify who is behind the content, not just what it looks or sounds like. By linking behavioural, technical, and cross-platform signals, Shieldryx can detect when a deepfake is being deployed through an inauthentic or coordinated identity pattern—flagging suspicious accounts, usage spikes, or synthetic behaviour before the content spreads. This enables platforms to act early, reducing the risk of viral misinformation, impersonation scams, and reputational damage. As deepfakes become harder to spot visually, Shieldryx offers a critical, identity-first defence that goes beyond the screen.
Our platform allows our clients to rapidly suppress deepfake - driven misinformation, block impersonators before they harass or scam users, and trace malicious behaviour back to its origin. Shieldryx also supports compliance and auditability by generating forensic identity trails and risk scores, helping platforms demonstrate due diligence in a tightening regulatory landscape. By staying ahead of generative threats with real-time identity intelligence, Shieldryx empowers platforms to reduce operational exposure, retain public trust, and compete in an AI-driven threat environment, without escalating moderation costs or relying solely on visual detection.
Shieldryx delivers an advanced mitigation strategy built for the next wave of digital threats. With our connected clients we can expect to prevent up to 60–80% of impersonation-based deepfake campaigns before escalation, by detecting identity anomalies early. Shieldryx can reduce false engagement and synthetic account reach by up to 70%, ensuring fewer deepfakes reach real users or monetised spaces. Preventative mitigation helps platforms avoid millions in moderation, legal, and compliance costs associated with reactive takedowns and reputational repair.
Additional benefits
Shieldryx can integrate into your existing identify ad fraud, fake engagement, impersonation workflows. From our connected clients we enable real-time decisioning — so you can act before the loss happens.
By linking accounts over time, Shieldryx builds a timeline of user activity, exposing repeat abusers who exploit ad fraud, fake engagement, impersonation and deepfakes.