Shieldryx helps social media platforms detect harmful content, content piracy, misinformation and ad fraud before it impacts revenue and causes harm, using cross-platform intelligence.
Harmful content
Social media platforms face an ongoing challenge with harmful content, including hate speech, harassment, misinformation, extremism, and graphic material that spreads rapidly and often evades moderation. As platforms scale, so do the risks: bad actors exploit content algorithms and anonymity to amplify toxic narratives, coordinate abuse, and undermine community trust. Traditional moderation tools struggle to keep pace, particularly when harmful content is posted by users who appear legitimate or operate across multiple accounts. The result is a deteriorating user experience, rising safety concerns, regulatory pressure, and reputational damage that can threaten a platform’s long-term sustainability.
Impact: User harm & psychological impact, loss of user trust & engagement, brand safety and advertiser flight, regulatory scrutiny & legal exposure, increased moderation and operational costs, exploited algorithms & platform manipulation.
The spread of harmful content on social platforms results in multi-billion dollar losses each year across industries, governments, and society: $60 billion+ in lost ad revenue annually is estimated due to brand safety concerns (Source: AdWeek, WFA, GroupM reports), $9.5 billion in estimated global productivity losses are linked to mental health (Source: WHO, Deloitte Mental Health Reports). Up to 80% of advertisers say brand safety concerns influence where they place digital ads.
Harmful content - how Shieldryx can help
Shieldryx tackles the root of harmful content by exposing who’s behind it—not just what’s being said. While most moderation systems react to visible content, Shieldryx works at the identity layer, detecting behavioural patterns, account linkages, and usage signals that reveal when seemingly legitimate users are part of coordinated abuse networks or repeat offenders. By continuously analysing identity trust scores and cross-platform behaviour, Shieldryx flags malicious actors who exploit anonymity and evade detection, even when they switch accounts or devices. This empowers platforms to proactively limit the reach of toxic users, suppress algorithmic amplification of abusive content, and enforce smarter, identity-aware moderation decisions
Shieldryx mitigates the impact of harmful content by addressing its root cause: inauthentic and abusive user behaviour hidden behind seemingly legitimate identities. Instead of relying solely on content filters, Shieldryx uses behavioural analytics, identity graphing, and cross-platform signals to detect coordinated abuse, repeat offenders, and synthetic users before harmful content spreads. This helps protect users from psychological harm, reduces exposure to toxic content, and restores trust in the platform’s safety.
With harmful content driving over $60 billion in lost ad revenue and $9.5 billion in global productivity losses annually, Shieldryx offers a powerful, scalable solution to reverse these trends. By focusing on cross platform and industry identity integrity rather than just content, Shieldryx detects and flags high-risk users before harmful content is published or spreads. By preventing harmful actors from gaining reach, Shieldryx directly lowers moderation costs, preserves platform reputation, and ensures that advertisers can invest in trusted environments, reclaiming billions in value lost to brand safety concerns.
Content piracy
Social media platforms are increasingly exploited for content piracy, the unauthorised copying, reposting, and monetisation of original videos, images, music, and written works. Creators, publishers, and rights holders regularly see their content reposted without attribution, consent, or compensation, often by coordinated networks of fake or anonymous accounts. These pirated posts can go viral faster than the original, undermining creator revenue, distorting audience metrics, and damaging platform credibility. Despite existing takedown tools, enforcement remains reactive, slow, and easily circumvented especially when pirates use multiple identities and devices to evade detection. The result is a growing loss of trust from creators and advertisers, rising legal exposure, and a platform experience that incentivises theft over authenticity.
Impact: Revenue loss for creators & publishers, platform devaluation and trust erosion, increased legal and regulatory pressure, distorted engagement and performance metrics, repeat offenders and abuse loops.
Content piracy on social media platforms is estimated to cost $11–15 billion annually in lost revenue for creators, rights holders, and advertisers. Up to 30% of popular video content on social platforms is estimated to be reposted or reused without permission, according to recent copyright watchdog reports.
Content piracy - how Shieldryx can help
Shieldryx tackles content piracy at its root: the misuse of identity. While traditional takedown tools react to pirated content after the damage is done, Shieldryx proactively detects and flags coordinated networks of repeat infringers, even when they operate under multiple fake accounts, devices, or aliases. By analysing identity signals, behavioural patterns, and cross-platform activity, Shieldryx builds a trust profile for each user, helping platforms spot identity abuse and shut down pirated content at source, before it spreads. This allows platforms to disrupt monetisation of stolen content, protect original creators, and maintain audience trust. By exposing the identity infrastructure behind piracy, Shieldryx transforms piracy enforcement from reactive takedowns to intelligent, preventive action at scale.
Shieldryx addresses the core identity abuse that enables content piracy, helping platforms contain its downstream effects. By uncovering and linking accounts used by repeat infringers, Shieldryx prevents revenue loss for creators and publishers by stopping unauthorised reposts before they gain traction. It protects platform trust and brand equity by reducing the visibility of stolen content and keeping engagement authentic. Through near real-time identity intelligence, Shieldryx enables platforms to act preemptively, limiting regulatory exposure and strengthening copyright compliance. It also safeguards data quality by ensuring performance metrics reflect real, original engagement, not hijacked reach. Most importantly, Shieldryx breaks the cycle of repeat abuse by detecting and dismantling identity loops used to repost pirated content at scale.
Shieldryx helps social platforms reclaim a share of the $11–15 billion lost annually to content piracy by preventing unauthorised reuse at the identity level before it reaches scale. Using its cross-platform intelligence and real-time data feeds, Shieldryx detects behavioural patterns and identity overlaps across different ecosystems, allowing it to identify repeat infringers, synthetic users, and coordinated piracy networks that traditional tools often miss. This enables platforms to block pirated uploads early, protect revenue for original creators and rights holders, and prevent fraudulent accounts from monetising stolen content. Shieldryx also reduces legal exposure and moderation overhead, while improving data integrity—ensuring that engagement metrics reflect authentic interactions, not inflated performance from reposted material. In doing so, Shieldryx transforms piracy prevention into a scalable, strategic defence.
Misinformation
Social media platforms are powerful tools for communication—but they’re also fertile ground for misinformation, where false or misleading content spreads rapidly through networks of users, influencers, and bots. Whether it's about health, politics, finance, or global events, misinformation erodes public trust, inflames division, and can trigger real-world harm. Malicious actors exploit algorithms, anonymity, and cross-platform reach to manipulate narratives, evade detection, and coordinate disinformation campaigns at scale. Despite efforts to flag or remove false content, traditional moderation struggles to keep pace, especially when the source appears legitimate or when misinformation is subtly embedded. The result is a crisis of trust, mounting regulatory scrutiny, and reputational risk for platforms that fail to act swiftly and transparently.
Impact: User confusion & real-world harm, platform credibility erosion, legal ®ulatory risk, brand safety & revenue loss.
Misinformation on social platforms causes billions in global economic and societal damage each year, affecting governments, businesses, and individuals: $78 billion per year – The estimated global economic cost of misinformation (Source: University of Baltimore / CHEQ, 2022). $50 billion+ attributed to health misinformation alone (Source: MIT, WHO, 2023 estimates).
Misinformation - how Shieldryx can help
Shieldryx combats misinformation at the identity level by uncovering who is spreading it, not just what is being said. Using cross-platform identity intelligence and behavioural analytics, Shieldryx detects coordinated disinformation campaigns, botnets, and repeat offenders that hide behind anonymity or fake personas. It identifies patterns in how misinformation is seeded, amplified, and recycled across networks, enabling platforms to act pre-emptively before false narratives go viral. By exposing inauthentic behaviour and high-risk identities, Shieldryx helps platforms suppress harmful content earlier, reduce regulatory and reputational risk, and protect the integrity of public discourse. Unlike reactive moderation tools, Shieldryx provides a proactive, identity-aware defence, ensuring that trust, truth, and transparency remain core to the user experience.
Shieldryx mitigates the impact of misinformation by targeting the underlying identity patterns that allow false narratives to spread. Using cross-platform connectivity and behavioural data feeds, Shieldryx uncovers coordinated disinformation networks, synthetic accounts, and repeat offenders even when they operate across different devices or appear legitimate on the surface. This enables platforms to intercept misleading content before it scales, significantly reducing user confusion, public harm, and algorithmic amplification. By focusing on who is behind the content, not just what is being posted, Shieldryx enhances enforcement precision, helping platforms preserve credibility, meet regulatory requirements, and avoid brand safety issues that drive advertiser flight. With real-time identity intelligence woven across ecosystems, Shieldryx delivers a proactive, scalable defence against misinformation.
With the global economic cost of misinformation exceeding $78 billion annually, Shieldryx provides a scalable, proactive solution by focusing on who is spreading misinformation, not just what’s being said. By leveraging cross-platform identity intelligence, Shieldryx detects and disrupts the networks of fake, manipulated, or coordinated users responsible for seeding and amplifying false narratives. Whether it’s health related disinformation causing $50 billion+ in losses, or politically motivated campaigns destabilising public trust, Shieldryx identifies repeat offenders, synthetic personas, and bots, even as they shift accounts or devices. This helps platforms reduce misinformation at the source, protect user trust, lower regulatory exposure, and restore integrity to algorithmic recommendations and public discourse. In doing so, Shieldryx empowers social platforms to curb financial loss, minimise harm, and rebuild credibility in an era of growing information warfare.
Ad fraud
Social media platforms are increasingly targeted by ad fraud, where fake users, bots, and fraudulent identities generate false impressions, clicks, likes, or conversions. These deceptive activities inflate performance metrics, drain advertiser budgets, and erode trust in the platform’s audience quality. Bad actors exploit anonymity, automation, and identity manipulation to appear legitimate, often operating across multiple accounts, devices, and campaigns to evade detection. As programmatic ad spend grows, so does the sophistication of fraud schemes, making it harder for platforms to distinguish authentic engagement from orchestrated manipulation. This leads to misallocated media spend, damaged advertiser confidence, and a growing threat to platform reputation and revenue.
Impact: Wasted ad spend, distorted campaign performance, loss of advertiser trust, increased bot activitiy & identity abuse, legal, compliance & brand safety risks, platform devaluation.
Ad fraud is one of the most expensive challenges in the digital advertising ecosystem, and social media is a growing hotspot: $84 billion in global digital ad fraud losses were reported in 2023 (Source: Juniper Research), this number is projected to rise to $172 billion by 2028. According to industry audits, up to 22% of all digital ad impressions are estimated to be invalid or fraudulent.
Ad fraud - how Shieldryx can help
Shieldryx mitigates ad fraud at the identity level by uncovering the invisible infrastructure of fake users, bots, and coordinated fraud networks that traditional detection tools often miss. Leveraging cross-platform identity intelligence and behavioural analytics, Shieldryx identifies suspicious patterns, such as repeat interactions across campaigns, rapid account cycling, device clustering, and alias manipulation. This enables social media platforms to distinguish authentic engagement from orchestrated manipulation, even when fraudsters operate across multiple identities and devices. Shieldryx proactively flags high-risk user behaviours and provides the information back to the platform owner to make a decision (which can be automated) based on our insights. As ad fraud grows more sophisticated, Shieldryx provides the intelligence layer needed to stay ahead and ensure real users, not bots, drive performance.
Shieldryx detects and disables fake accounts, bots, and coordinated fraud actors before they can inflate impressions, clicks, or conversions. This prevents wasted ad spend, protects campaign integrity, and gives advertisers confidence in performance metrics. By exposing synthetic identities and blocking high-risk behaviours in real time, Shieldryx reduces bot activity and identity abuse, helps platforms maintain brand-safe environments, and lowers exposure to compliance and legal risks. In turn, platforms preserve advertiser relationships and protect their long-term valuation and reputation.
As global digital ad fraud losses surge from $84 billion in 2023 to a projected $172 billion by 2028, Shieldryx offers a critical line of defence, targeting the identity-level deception that drives up to 22% of invalid impressions across social media. By tracing fraudulent activity back to its behavioural and identity roots, Shieldryx helps platforms reduce false clicks, impressions, and conversions before billing occurs. This safeguards advertiser budgets, reduces fraudulent revenue leakage, and restores trust in platform metrics. As fraudsters become more sophisticated, Shieldryx combines platforms to empower all platforms to stay ahead, minimising the financial and reputational damage associated with widespread ad fraud across all our connected clients.
Additional benefits
Shieldryx can integrate into your existing order, returns, and customer service workflows. It enables real-time decisioning at checkout, account creation, or return request — so you can act before the loss happens.
By linking accounts over time, Shieldryx builds a timeline of user activity, exposing repeat abusers who exploit return policies seasonally or during major sales.